Latest posts
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Week 2: How Much Control Is Too Much Control?
One of the first things that stood out to me in The Founder’s Dilemmas was the idea that founders eventually have to make a choice between maintaining control and maximizing the value of the business. Before reading about this, I probably would have assumed those two things mostly went together. If you own more of…
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Building Mindful Money: What I Learned About Turning an Idea into a Business
When I began developing Mindful Money, it was still a fairly broad idea. I knew that I wanted to help people feel more confident about their finances, but I had not fully defined who the business would serve, how it would be positioned, or what would make it different from the many financial resources already…
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Why I Started Thinking About Mindful Money
One thing I’ve noticed over the years is that people don’t like talking about money. It’s stressful, confusing, and honestly a little intimidating. Most people know they should budget, save more, or invest, but figuring out where to start is the hard part.That’s what led me to the idea for Mindful Money.I’m currently working in…
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Building a Publicity Kit for Mindful Money
As Mindful Money has continued to develop, I have spent a lot of time thinking about how to explain the business to people who may be hearing about it for the first time. Creating a publicity kit gave me the opportunity to bring those ideas together in one place and present the business in a…
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Welcome to the Mindful Money Resource Center
One of the goals for Mindful Money has always been to make financial education approachable and accessible. While personalized coaching is at the heart of what I do, I also want to provide practical resources that people can use on their own to better understand their finances. To support that goal, I’ve added a new…
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Turning an Idea into a Vision
Starting a business is exciting, but it’s also easy to get caught up in thinking about where you want to be instead of focusing on where you need to start. As I’ve continued developing Mindful Money, one of the most valuable exercises has been creating a long-term vision and growth roadmap. It challenged me to…
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Designing a Logo with Purpose
One of the first steps in creating Mindful Money was developing a logo that reflects what I want the business to represent. A logo is more than just an image it’s often the first impression people have of a company, so I wanted mine to communicate the values behind the business. The name Mindful Money…
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Defining the Ideal Client
Every successful business begins with understanding who it serves. Rather than trying to help everyone, Mindful Money is focused on supporting young professionals and growing families who want to build financial confidence and make informed financial decisions. As part of my entrepreneurship coursework, I developed an ideal client profile to better understand the people Mindful…